Whatever you do in the staffing industry, take a moment and stop what you’re doing. Do yourself a favor and watch this video from Bullhorn’s CEO & Co-Founder, Art Papas, during this year’s Engage conference in Boston. Art’s speech hits the nail on the head.
Right now, there is a unique opportunity in the staffing industry to solve some of the most persistent barriers to staffing, and Art expertly lays it all out, from:
Art covers so much more in his keynote. These are the top issues everyone in staffing is trying to figure out, and the answer could be very simple. The key to winning in staffing begins with understanding what it takes and committing to a strategy you can trust. Watch Art’s video below.
Our Kelli Schutrop teamed up with Accurate and three staffing industry thought leaders for a recent webinar you won’t want to miss. …
It’s no surprise that the staffing industry is evolving at an unprecedented pace. The digital transformation—and the future of the staffing industry as a whole—is upon us. While that truth comes with its fair share of challenges and a bit of pressure, there has never been a more exciting time to be in staffing.
As a business leader, now is the time to focus on investing in the right tech stack, developing scalable processes, automating standard outputs, and marching toward maximum efficiency to ensure your firm has the legs to be, what we like to call, a staffing firm of the future.
You might be sitting there thinking, “Yes, that’s me!” But what does that mean in practical terms? In this blog, we’re bringing a few key principles to get your strategy in place for long-haul growth and success.[/vc_column_text][vc_column_text]
The best way to future-proof your staffing strategy is to begin with the things you already know.[/vc_column_text][vc_column_text]
Many staffing agencies have built massive databases to the tune of hundreds of thousands of candidates. The chances are, however, they’re not touching them right now. Accessing that highly valuable database means:
Until recently, that meant an impossible amount of time-consuming manual tasks. That is, until automation made the impossible a reality—which leads us to the next point.
Any recruiter who has sent a happy birthday email or congratulations for one month on contract could tell you they put a lot of consideration and effort into just that one touch point. Building strong recruiter-to-candidate relationships is paramount in our industry. You want to continually remind your candidates of the great experience they’ve already had with your company, and how there’s more where that came from. But doing that several thousands of times a day is impossible. The great news is that for staffing agencies, automation makes it possible to do more with less. You don’t have to hire a team of full-time recruiters to send thousands of messages individually. We can solve that through automation to ensure every candidate has a great experience on a much larger scale.
You’re likely getting hundreds of applications every day. Do you have the technology to parse out the top candidates from unqualified leads? Knowing how to cut the clutter and activate the most qualified workers will not only save you an incredible amount of time, but will also help your placement rate and go a long way in building trust with your clients. To cut the noise, you need more insight into your database and incoming leads.
Building the best candidate experience should be one of your agency’s top priorities if it’s not already. Delivering the very best candidate experience means:
These days, job seekers have more visibility into their order for pizza than they have with their applications. Get your agency to a place where you can provide the immediacy and service job seekers are used to in every other marketplace. That is perhaps the most effective way to future-proof your recruiting strategy.
The future may be uncertain, but there are several ways you can prepare your staffing agency for almost any direction the employment market may turn. We can help you get there.
Contact PARQA today to earn how our performance marketing agency can help you future proof your staffing firm.
Every staffing agency is different. For example, one agency might measure success by engagement rates like comments or likes on individual posts. While other agencies may only be concerned about click-through rates, some of the most inspiring and motivating agencies work in connecting and engaging with their target audience. Some businesses are even getting scientific with our Technology & Automation team with in-depth marketing attribution reports that provide much deeper insights into the real value of their social media marketing efforts.
Whatever success looks like to you, we find something for everyone in our client’s quarterly business reviews. And every quarter, we learn something new about social media marketing and that elusive ROI that reminds us of the power of social media and why it’s so critical to the staffing industry.
Below are some of our favorite highlights, including the things we loved and what we learned from some top staffing agencies that are excelling on social media these days.
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Posts with video elements, like this post from ICS, help create that “thumb-stopping” moment for your content.
It’s hard to beat video marketing when you need to cut through the noise. Even posts with moving or animated elements get a much better rate of engagement and attention. [/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_empty_space][vc_separator][vc_empty_space][vc_cta h2=”Want to learn more about social media for staffing and recruiting?” shape=”square” add_button=”right” btn_title=”Read More Here” btn_style=”gradient-custom” btn_gradient_custom_color_1=”#f76e34″ btn_gradient_custom_color_2=”#faa125″ btn_link=”url:https%3A%2F%2Fparqa.com%2F%3Fsfid%3D3719%26_sf_s%3Dsocial%2520media|||”]Click Here To Read More Content On Social Media Marketing [/vc_cta][vc_separator][vc_empty_space][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_column_text]
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Your employees are perhaps your biggest asset. Few things on social media feel better than shouting out your team for their hard work and valuable contributions!
Culture posts like employee spotlights are always top performers for engagement. But did you know that employee spotlights are one of the most effective ways to show (versus “tell”) why it’s great to work at your company? [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cubGlua2VkaW4uY29tJTJGZW1iZWQlMkZmZWVkJTJGdXBkYXRlJTJGdXJuJTNBbGklM0F1Z2NQb3N0JTNBNjkxNDY2MjI4MTgzMDE1ODMzNiUyMiUyMGhlaWdodCUzRCUyMjgxNCUyMiUyMHdpZHRoJTNEJTIyNTA0JTIyJTIwZnJhbWVib3JkZXIlM0QlMjIwJTIyJTIwYWxsb3dmdWxsc2NyZWVuJTNEJTIyJTIyJTIwdGl0bGUlM0QlMjJFbWJlZGRlZCUyMHBvc3QlMjIlM0UlM0MlMkZpZnJhbWUlM0U=[/vc_raw_html][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_empty_space][vc_separator][vc_empty_space][vc_column_text]
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Talk is cheap. But demonstrating how you’re actually driving change regarding DE&I initiatives, gender parity, or otherwise lifting up underrepresented workers — that’s content your audience wants to see.
Real talk, this content can be hard to write. Keep it classy and genuine, like this post from Harvey Nash USA. This is your chance to stand up for what you believe and demonstrate how you’re making a difference. [/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_empty_space][vc_separator][vc_empty_space][vc_column_text]
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Promoting gated content like this annual salary guide from ICS is one of the best ways to give your followers three things they love to see in their social media feed: something tangible, valuable, and free!
We found posts promoting gated content are far more likely to motivate users to interact with and share the content. [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_raw_html]JTNDaWZyYW1lJTIwc3JjJTNEJTIyaHR0cHMlM0ElMkYlMkZ3d3cubGlua2VkaW4uY29tJTJGZW1iZWQlMkZmZWVkJTJGdXBkYXRlJTJGdXJuJTNBbGklM0FzaGFyZSUzQTY4ODUyOTg5OTgxODY0Mzg2NTYlMjIlMjBoZWlnaHQlM0QlMjI1NzglMjIlMjB3aWR0aCUzRCUyMjUwNCUyMiUyMGZyYW1lYm9yZGVyJTNEJTIyMCUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRCUyMiUyMiUyMHRpdGxlJTNEJTIyRW1iZWRkZWQlMjBwb3N0JTIyJTNFJTNDJTJGaWZyYW1lJTNF[/vc_raw_html][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_empty_space][vc_separator][vc_empty_space][vc_column_text]
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Don’t take our word for it – no, really. Nothing gets the word across like letting your clients speak for themselves!
One of the most important strategies in social media is allowing your audience to drive the conversation. Statistics indicate testimonial posts, like this recent post from ITAC Solutions, help to build brand credibility from an outside source, especially when internal employees share testimonials on their channels. [/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_empty_space][vc_separator][vc_empty_space][vc_column_text]
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Even if culture and internal employee content—like this recent post from ICS—tend to perform the best, it’s just plain fun to highlight the internal culture and the things we love about where we work.
Any time you can tag people/organizations, it can help drive genuine excitement and engagement for the post. [/vc_column_text][/vc_column][vc_column width=”1/2″][vc_gallery type=”image_grid” images=”7289,7295,7288,7291,7292,7293″][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_empty_space][vc_separator][vc_empty_space][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]
If your marketing agency isn’t walking through a quarterly business review of your marketing efforts, you’re missing out. How else will your staffing agency understand or measure your social media ROI?
More to the point, QBRs are a time to celebrate the campaigns that are working. And for those campaigns that could use some love and attention, QBRs can provide highly useful feedback and suggestions on opportunities to more effectively reach your audience and deliver the meaningful content they’re looking for.
If you’re looking to better understand your social media ROI and dial-in your marketing efforts, we can help. Contact Parqa today![/vc_column_text][/vc_column][/vc_row][/vc_section][vc_section][vc_row][vc_column][vc_empty_space][vc_cta h2=”What’s your social media ROI?” shape=”square” add_button=”right” btn_title=”Contact Parqa today!” btn_style=”gradient-custom” btn_gradient_custom_color_1=”#f76e34″ btn_gradient_custom_color_2=”#faa125″ btn_link=”url:https%3A%2F%2Fparqa.com%2Fcontact-us%2F|||”]Contact Parqa to find out! [/vc_cta][/vc_column][/vc_row][/vc_section]
