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Learn With PARQA: How to Use ABM for Client Demand Generation

In this Learn With PARQA, Chanel and Travis discuss the shift in focus from candidate demand gen to client demand gen for staffing firms. Learn about account-based marketing (ABM) as a more strategic and personalized approach to target specific clients with super-relevant campaigns and direct messages.

So, how do you begin implementing an ABM campaign? From identifying ideal customer profiles, mapping out personas, and using the right channels to connect , our new Learn With PARQA is a great place to start.

Highlights of this engaging conversation include:

  • Generating a prioritized list of target companies based on your ideal client profile
  • Using personalized campaigns and direct messages
  • Identifying the right technology (ATS and CRM) or the infrastructure for your tech stack

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