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Outsourcing Marketing

5 Eye-Opening Reasons to Outsource Your Marketing

5 Eye-Opening Reasons to Outsource Your Marketing to an Agency (Staffing & Recruiting Edition)

With around 20,000 staffing and recruiting firms in the country, how does the lone agency stand out in today’s competitive market?

Hint: The secret isn’t much of a mystery; it’s just having outstanding marketing.

If done right, marketing genuinely has the power to help your business connect with more clients, candidates, and partners over time. 

The challenge is often that staffing, recruiting, and search firms aren’t doing enough marketing or run into barriers when they do it all in-house. 

Listed below are five eye-opening examples of how outsourcing your marketing to an agency can improve your bottom line, supplement your existing marketing team, and drive more traffic to your business. 

It’s Cost-Effective

Marketing agencies frequently get a bad rep for being exorbitantly expensive. With how tight budgets are right now, outsourcing to an agency may appear not to be the most financially-sane option.

However, outsourcing marketing to an agency is surprisingly more cost-effective than you would think, especially when compared to marketing in-house. 


Let’s say you’re considering hiring an internal marketer with a starting salary of 70K, with another 30K in costs with benefits. You’re looking at around 100K each year for their full-time help.

Now, consider the cost of an agency. With an average rate of $150 an hour, let’s say you purchase a monthly retainer of 40 hours. After a year of outsourcing your marketing, you’ve only spent 72K. The difference? The outsourced agency offers a team of marketing specialists at your disposal vs. a lone marketer. 

Complements Your Existing Marketing Team

Even if you have an excellent full-time marketing team that’s effective, it rarely hurts to bring extra help for special projects or offload tasks on an as-needed basis. Many staffing and recruiting firms rely on marketing agencies to supplement or even enhance their existing marketing team when projects pile up. 


You might have a phenomenal digital marketing manager, but they don’t have any video marketing experience. The digital marketing manager comes up with a delightful idea to turn a salary guide into a video series, but since they don’t have any first-hand experience with video or have the necessary equipment, they look for outside help with a local marketing firm. The firm steps in and gets the project done, while the digital marketing manager can focus on other marketing initiatives. Additionally, the marketing agency remains on stand-by if the company decides to make more videos.

Access to Emerging Technology

Typically, experimenting with new digital marketing technology in-house comes with a bit of risk, especially when you factor in ramp-up time to learn the technology and trial-and-error from using it. Marketing agencies have a clear advantage because they often have experience working with emerging digital marketing technology and knowing what works and what doesn’t. It would be like trying to learn how to use a seismograph on your own even though there’s a seismologist down the street who would be willing to teach you how to use it for only a few bucks.  


Say you want to implement a recruiting chatbot on your website. It sounds simple in theory, but after doing some research, it requires a bit more work than you thought. As a business owner, you’ve got many more important things to worry about, so you call your friendly neighborhood marketing agency to help get it setup. Not only do they get it all installed and ready, but they also show you how to run it so that you can continue to prosper from this technology.


At the end of the day, results matter. Are you getting the number of new clients you wanted through ads? Is your firm ranking first on Google? Marketing agencies are extremely metrics focused. Within an agreed-upon timeframe, you can easily tell if your marketing efforts are paying off or falling flat. Any noteworthy marketing firm will be able to literally show you that the work they are doing is paying off in four, five, or even six-figure outcomes. 


Let’s say you work with a marketing agency to develop an in-depth eBook that’s meant to drive new business. After promoting the eBook for a month on LinkedIn, the marketing agency tells you that the eBook created 50 leads, 10 of which turned into sales that generated over 100K in revenue. 

Outsourced CMO

With an average salary of $174,234, Chief Marketing Officers are a significant investment for any business. Not only do they oversee lead generation and brand credibility, but they also provide a strategy for maximum online visibility. With a high-performing marketing agency, the strategy, planning, and decision-making that comes with a CMO is baked into the hourly agency rate. 


For that mere $150 an hour, 40 hours a month rate we discussed earlier, you’re getting an entire team of marketers, including the CMO all for 72K a year! 

At the end of the day, outsourcing your marketing to an agency has a relatively low risk, especially when you factor in its high potential to offer a return on investment.

Parqa Marketing Solutions for Staffing & Recruiting

Ready to connect with more clients and improve your bottom line with the staffing and recruiting industry’s favorite digital marketing agency? Contact Parqa Marketing today to get started! Whether you need help driving more traffic to your website, help building a stronger brand, or want to dive into new marketing technologies, we’d love to be your guide. 

Prefer the DIY method of marketing? No problem, be sure to check out our free handy Marketing Strategy Guide for some pro tips, industry secrets, and more!

Parqa 3 Components of a Successful Content Marketing Strategy

3 Components of a Successful Content Marketing Strategy

Content is still king.

It’s what fuels nearly every digital marketing initiative and genuinely has the power to transform opinions, convey targeted messages, and even make someone fall in love with your recruiting style.

While there’s no exact recipe for content marketing success, there are a few core components of content that every staffing and recruiting business should do to help fuel their marketing strategy.

Listed below is some handy information on each of the core content elements and how they specifically help power your marketing initiatives.

Component 1: Blog Content

Back in the early 2000s, blogging was insanely popular. And guess what? It still is. In fact, two million blog posts are published every year worldwide. 

To stay relevant in your industry, blogging needs to happen. And not just blogging for the sake of blogging – but having a proper blog strategy. Every blog you publish should address the pain points of your buyer persona(s) (client, candidate, etc.) and then write keyword-based blogs around these pain points.

How it Helps
Drives more traffic to your website, positions your business as a thought-leader, and establishes trust within your network.

How Often You Should Do it
Realistically, a blog a week is a fantastic goal to shoot for. 

Pro Tip
Make sure every blog has a call-to-action of some kind. Whether it’s encouraging your visitors to sign up for your newsletter, directing them to your job board, or reading another blog post every blog should have a next step. 

Component 2: Website Content

Website content is what organically brings traffic to your website, compels visitors to trust you, and brings in business.

Today’s buyer conducts a lot of research before they deem a vendor worthy of their engagement. That means that they’ll be hopping all-around your website to see if your firm is credible enough to solve their business challenges. Is the content on your site going to demonstrate your firm’s reputation accurately? Or will your content fall flat and send them seeking out another firm?

The content on your website must convince visitors that your firm not only understands their unique pain points but has the ability to solve them. 

How it Helps
Attracts job seekers and clients to your website while convincing them that your firm is the best one out there. 

How Often You Should Do it
Think of your web content as a houseplant that needs watering occasionally. You should spend a significant amount of time getting your content nearly perfected for your audience, SEO optimized, and converting with the slight tweak here and there for improvement. 

Pro Tip
When it comes to website content, think outside the box by incorporating other content like videos, chatbots, and testimonials to help craft your message. 

Component 3: Long-Form Content

Long-form content is just a fancy way of saying content that’s large in word count, value, and impact. This can take the form of a whitepaper, salary guide, infographic, case study, and so much more!

Long-form content is a fabulous tool to get a visitor to take action on your website (other than filling out a contact form). While contact forms are amazing, many early visitors are not ready to engage with your brand that way until they build more trust, and they build more trust by reading up on you via the long-form examples above. 

How it Helps
Educates your audience while positioning your firm as the expert on whatever material you’re covering. 

How Often You Should Do it:
Realistically, once a quarter is a wonderful goal to aim for. 

Pro Tip:
Pick a quarterly theme like “Job Hunting” and then create a long-form piece of content that supports the theme. For example, “The Comprehensive Guide to Job Hunting in 2020.” After the guide is done, you should be able to pull content you’ve already completed from the guide to use for blog and social posts. It’s like getting a BOGO for your content strategy. At Parqa Marketing, we exclusively serve the staffing and recruiting industry and we exist to help you grow your brand, get noticed, and get more leads. By working with our team to share your story, you’ll gain an expert digital marketing partner who has a deep understanding of your industry. 

Get in touch with our team today to learn more about our approach to digital marketing.

4 benefits of outsourcing - Parqa Marketing

4 Real Benefits of Outsourcing Your Digital Marketing

We’ve seen it a hundred times. Organizations make intentional efforts to drive successful marketing efforts on their own, only to be quickly overwhelmed and impeded by the ever-increasing amount of technology, strategies, and data involved. Discouraged, they abandon their efforts, question the process, and regret the investment.

When they think of outsourcing their efforts to a specialized marketing agency, they fear the same results await.

We’re here to clear the air to demystify this misconception. Yes, marketing is tricky, and, yes, bad marketing isn’t worth your time or investment. But outsourcing to an experienced, skilled team of marketing whizzes solves these issues.

Here are four of the real benefits of outsourcing your digital marketing to a dedicated digital marketing agency:

1. Your marketing stays constant even if your internal staff doesn’t

We’re starting with one of the benefits most people overlook far too often.

One of the staples of all good marketing initiatives is consistency. Unfortunately, one of the staples of running a business, at times, is inconsistent marketing. There is a long list of circumstances that can arise which can throw your internal marketing momentum off its tracks.

Whether it’s unexpected turnover, organizational restructuring, a PTO-heavy month, a huge internal event—as you know, the list goes on and on—many organizations repeatedly find their marketing efforts floundering.

Opting to enlist an agency eliminates this issue entirely. The (good) agencies stick to a constant cadence so you never have lapses in delivery regardless of whatever internal disruptions you’re dealing with.

2. A shortcut to expertise

Marketing requires a variety of experienced professionals working in concert with one another to produce a symphony of beneficial results (sorry, we’ll tone down the musical metaphors now).

But, depending on your organizational structure and history, you may not yet have the roster of experienced marketers available to get the most out of your marketing investments.

When you partner with a dedicated marketing agency, you take a shortcut through a path that may take you years to properly build and gain instant access to a fully staffed team of experienced marketers.

3. Reduced overhead expenses

Paying the salary of the aforementioned team of marketing wizards gets very expensive, very quickly. For many organizations, it just doesn’t make good business sense to maintain those skillsets in-house year-round, so they don’t. But this means they aren’t taking advantage of the full power of marketing and their efforts fall by the wayside. And that doesn’t make good business sense, either.

But there is a marketing option they can afford and actually achieve. Outsourcing gives you the full range of marketing skills and services without breaking the bank or dedicating the time to build and train the team yourself.

4. Gain access to the marketing channels you need

Even if you have some marketing talent on your staff already, odds are there some channels you’re not currently taking full advantage of. Whether it’s paid search advertising, social media, SEO, or content marketing, the number of marketing channels seems to be always evolving and expanding.

Partnering with an agency can help you expand your marketing presence in ways you’re currently unable to do on your own, and ultimately increase your chances of effectively reaching your desired audiences.

Parqa Marketing Solutions for Staffing & Recruiting

If you’ve been struggling to get the results you’ve always wanted out of your marketing efforts, you’re not alone. 

At Parqa Marketing, we exclusively serve the staffing and recruiting industry and we exist to help you grow your brand, get noticed, and get more leads. By working with our team to share your story, you’ll gain an expert digital marketing partner who has a deep understanding of your industry. 

Get in touch with our team today to learn more about our approach to digital marketing.

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