When it comes to marketing your business, it’s important for everyone on your team to clearly understand the industry landscape, the needs of your target market, and a set of shared goals and priorities that inform your strategy. This is especially important for businesses that decide to invest in external support from the team of performance marketing professionals at PARQA.
With over 10 years of successfully serving companies seeking talent and talent seeking employment, the team at Infinity Consulting Solutions (ICS), a Korn Ferry company has simply been too busy managing the business they have to focus on automation and other growth-focused marketing tactics. And it was hard to find a marketing firm that “spoke their language,” as Matthew Walden, who is responsible for growth marketing and sales enablement, puts it.
That is, until they found PARQA.
Bringing Powerful Solutions to ICS, a Korn Ferry Company
Acquired by Korn Ferry in 2022, ICS is a long-time leader in providing flexible workforce solutions focused on interim professional roles, particularly senior-level IT positions. Additionally, ICS has been helping organizations fill contract and temporary compliance, legal, accounting, finance and human resources roles.
Digital Transformation in the Staffing Vertical
Since 2020, PARQA has worked with the staffing professionals at ICS, a Korn Ferry company, as their expert strategic marketing partner to attract the right clients with the right message at the right time.
Our partnership has included:
- Developing robust strategies to effectively engage with their primary target audiences: the professional IT candidate community and IT clients seeking top talent
- Setting clear KPIs and ensuring all marketing strategy and digital efforts are focused on meeting these metrics
- Continuing to serve as ICS’s marketing partner to bring their community along as they make their full transition to the Korn Ferry network
When we first started working with PARQA, they uniquely understood the challenges we have in marketing to talent and marketing to clients. It has been refreshing to work with an agency that understands the language we speak and the result that we are trying to achieve.
Matthew Walden
Managing Partner
Like ICS, You Deserve a Marketing Partner Who “Speaks” Staffing and Recruiting
As performance marketing experts with decades of combined experience in both the staffing and recruiting industry and as A-level creative agency talent, PARQA is the partner your staffing firm needs to accelerate your digital transformation. We’ll understand your unique challenges, identify growth opportunities, implement a robust measurement strategy, and act as the bridge that spans marketing, technology and operations.
PARQA can help you achieve your business goals faster, with less risk and stronger returns.
