Visual Content Can Boost Your Lead Generation Conversions – But How?

May 1, 2019

Have you heard the phrase; “A picture is worth a thousand words?” Well, that’s no joke in the digital marketing world. With 65% of the population consisting of visual learners, visual content plays a significant role in reaching and closing leads.

The future of lead generation is visual content, and marketers need to realize the importance of integrating visuals into their content marketing strategy.

Read further to learn more about the three components to help boost your lead generation conversions using visual content.

Attract Potential Prospects to Your Business

Visual content can help potential clients find your business. An effective way to accomplish this is to utilize your social media. Whether you use LinkedIn, Facebook, Twitter, Instagram, or even Snap Chat, inserting visual pieces of content will drive more people to your site. 80% of marketers implement visual assets into their social media marketing strategy.

Infographics are another great way to both grab your audience’s attention and inform them about your company. These visuals spark curiosity and increase the desire to read your content. Remember to keep things as simple as possible, because people shouldn’t have to think too hard when reading your infographic.

Charts, GIFS, Images… or anything relevant to your business can help expose your brand to potential prospects.

Generate Long-Term Leads

To generate solid leads, you must be continuously educating and explaining specific information catered to your target audience. You want to become a thought leader in your industry. Doing so, will build more trust between you and your leads, ultimately converting them into customers.

To accomplish this, use visual content like eBooks, webinars, blog images, white papers, social visuals, and videos. The best way to get people to convert is through content, specifically visual content. To attract leads and get them to convert, incorporate incentives into your visuals.

Close the Deal

Visuals used to close a sales deal should be informative and help solve a problem. You want to establish yourself as a thought leader who is consistently adding value to your customers. To continue to nurture your customers, from a visual perspective, you must inform them of next steps. To do this, consider using videos or images to provide value and solutions.

Marketers need to acknowledge the fact that humans are visual creatures whose brains are designed to process visuals, not text. Targeting the right people, with the proper visual content can generate more conversions for your business.

Why Our Agency Loves Partnering with Internal Marketers

April 3, 2019

Does this situation sound familiar? The owner of your company comes to you and says he is talking to a digital marketing agency. As an internal marketer, your gut reaction is probably one of the following:

Oh no! They’re probably going to fire me!

Aren’t I doing my job well enough?

Why would they need a digital agency when they have me?

Wide-Ranging Industry Expertise

No one is an expert at everything. It’s impossible. If you’re the sole marketer or have a limited marketing team there is no way you’re an expert in design, paid advertising, writing content, and email marketing. There is too much to know, especially when the market is always evolving. By partnering with an agency, you can maximize your team’s time and play to your strengths.

First, you can offload tasks that aren’t in your wheelhouse so you can focus on your strengths. You get job satisfaction in focusing on your core competencies, and your superiors see you excelling and getting real results.

Also, as a generalist, you probably want to learn more about each area of marketing over time so that you can continue to develop your career. Use the partnership to continue to learn how to do specific things from people that have chosen to be experts in their field

Cutting-Edge Strategy

The goal of our digital agency is to take the accumulation of what we know about staffing, what we know about marketing, and what we know about digital strategy to create the best solution for your business.

We have access to opportunities that many internal marketers in your shoes may not. We collaborate with staffing firms across the country every day, listening to their pain points and working with them to solve them. You may not have time to regularly research best practices in the market. Your team might not work with every marketing medium daily, you can’t be an expert at every medium. And that’s ok.

Even as an awesome marketer you can’t be everything to everyone. Our value is in the fact that we know strategy. Trying a lot of things will get you some results but tying intention and purpose to your efforts yield the best results. By partnering with a digital marketing agency, you take the weight off your shoulders; collaborating on a master plan and focusing on executing pieces of the plan.

Driving Progress and Projects

Our agency is great for helping internal marketing teams in a pinch. You know your company best, and you can see when a project may be backed up. We’re here to support you and your company’s efforts and get results.

Maybe you have a great plan for the year but a couple of months in you’re already behind because of “other duties as assigned.” Let us help you get back on track with your original plan with a one-time project or take some other tasks off your plate on an ongoing basis.

If you’re already maxed out every week but more projects keep coming, give us a call. Starting our partnership with an emergency project helps us understand how we can serve you and build a trusting partnership.

Like I said before, we love working with internal marketers. We don’t want your job. Our sole purpose is to help other staffing firms learn and grow through digital marketing. Contact Parqa today to learn how we can drive your digital marketing efforts.

I Need to “Do” Digital Marketing – But What Does That Mean?

April 3, 2019

There are three core categories for digital marketing: brand credibility, online visibility, and lead generation. The first step in digital marketing is to determine the objective, then which type of digital marketing services will result in that objective being met.

Brand Credibility

“I’ve been in business for 15+ years. How is my brand not credible?”

Your brand is credible to those in your immediate circle. Walk into a networking event or look in your address book, there are people who know your name when they hear it.

The question isn’t how is your brand not credible, rather it’s, “Is it credible to people that don’t know you?”

People who look for the types of services that you offer or are randomly referred to your company by someone else start by opening a browser window prior to making a phone call. They will start with Google search to find your website.

What does your site say about you? Does it address their pain points immediately?

Ensuring that your website looks clean, updated, easy-to-navigate, and encompasses the right content to show all the amazing working you’ve done in the last year is imperative. These are the minimum pieces needed to justify this potential client to the next step in their research: LinkedIn.

LinkedIn is a platform that recruiters live on day and night. Recruiters are constantly scouring the site to find the right candidate by reviewing their credentials. When was the last time you looked at your personal as well as your company’s LinkedIn profile? Do they each tell the proper story about your brand and highlight your successes?

Your profile should have an up-to-date headshot, cover photo, overview of specialty areas, and testimonials from former candidates placed, clients, and associates. Each of these pieces will build your online brand and credibility.

Online Visibility

Once credible online, it’s time to work on your brand’s visibility.

Start with your website and social profiles by utilizing search engine optimization (SEO) tactics. Implementing SEO tactics on your site, when done correctly, will help your brand be discovered when people begin their research on Google or other search engines.

A large part of all digital marketing efforts revolves around content marketing. Once your site is set up for success with SEO, you need to ensure you have the right content created, and available, on your site to show up on the search engine results page (SERP).

It’s important to continue creating original content and publishing it to your site on a consistent basis. This helps keep Google seeing new content on your site–which helps your overall rankings–as well as assists with additional outbound sales engagement. New content can be shared on social media and with prospective clients and candidates.

Social media accounts need to have a person behind them, it’s a digital marketing tactic that is important to ensure your brand is visible online. Social profiles are an easy way to share out content that you find important and show people the culture behind your organization.

Lead Generation

Once you’ve established credibility and can be found online, it’s time to start generating leads for your business.

Leads come in all forms, and this is no different in the digital space. Creating different types of offers such as free consultations or downloadable content (such as a salary guide) is the first step to capturing a lead via online efforts. Once these offers are created, it’s time to utilize paid advertising on Google, LinkedIn, or Facebook to drive people to the offers and speed up the lead generation.

Email marketing also assists in generating more leads for your business. The best example is to think back to the Most Placeable Candidate emails. These emails are one of the easiest ways to start conversations. Previous connections can be re-engaged with email marketing by utilizing blog posts you’ve written. Older conversations can be rekindled with content offers you’ve created.

The utilization of marketing automation is one of the largest driving factors to higher conversation rates. It allows for ongoing nurturing to those in your system. Once someone downloads one of the content offers you’ve created, your marketing automation platform kicks in and sends them emails to automatically move them down the buyer’s journey to be ready for your services once they pick up the phone and reach out.

If you’re interested in starting a digital marketing campaign, or you want to expand your existing efforts, our team can help. Get in touch and learn more about our services today.

Is Google Jobs the New Indeed? Why Your Jobs Should be on Google Jobs

April 1, 2019

“Indeed will no longer consider Job Board requests to be indexed on the site.” – Indeed Employer Support – Job Board Inclusion Guidelines

Starting in 2019, Indeed will no longer be crawling company website job boards for FREE. This means recruiting agencies who want their jobs posted on Indeed will need to pay to have their jobs crawled.

For large national recruiting agencies like RobertHalf, this may not be an issue, but for many smaller boutique recruiting firms (with smaller amounts of web traffic) who rely on other job board sites this adds yet another marketing cost.

Note: if you currently sponsor jobs on Indeed, this likely won’t affect your cost

What is Google Jobs?

A little over a year ago, Google launched a new job search feature right on its search results page that lets individuals search for jobs across almost all of the major online job boards, as well as job listings on a company’s website.

Google Jobs portal is different from other job portals in the way that Google does not store the job listings directly. Instead, Google redirects the user to the relevant job posting on one of the major online job boards or company job pages.

Note: on the above Google job listing you can see that there are three different places individuals can go to apply for the Healthcare Recruiter job (posted by Versique) – on the Versique website, LinkedIn or Neuvoo.

Recently, they have begun competing more and more with online job boards, especially Glassdoor and Indeed with their recently released features including: company reviews and typical salaries for positions.

Why Your Jobs Should be on Google Jobs

With company jobs boards and recruiting agencies job boards no longer being crawled by Indeed for FREE, there will likely be a significant decrease in the number of overall jobs on Indeed.com. As a result, if you’re not advertising your jobs on other third party job boards (LinkedIn, CareerBuilder, Monster, DICE, etc.) you’re going to want to work on getting your website’s jobs crawled by Google so they show up on google jobs.

GOOGLE JOB STATS:

Organizations that post their jobs on Google get results.
After ZipRecruiter integrated with Google’s job search experience, organic conversion rate from Google grew 4.5x. Learn More about Google Jobs

How to Tell if Your Jobs are on Google Jobs

Google your company’s name followed by job/jobs (i.e. Versique jobs)

Do you see one of your company’s jobs?
1. No – (if there isn’t one there your jobs aren’t being crawled by Google) – from both your company’s website and third party applications (e. Monster, CareerBuilder, LinkedIn, etc.)

Click on one of your company’s jobs

On the job posting look for the “Apply Buttons” – there will be at least one, maybe more depending on how many places that jobs is listed
1. If there is a button that says “Apply on ‘INSERT_COMPANY_NAME’ – Congratulations! This means that job is being crawled by Google Jobs and there’s nothing more you need to do.
2. If all you see are button(s) that say “Apply on LinkedIn” or another online job board, this means Google is not crawling jobs directly from your website. Instead, they are crawling your jobs from third party applications. Candidates can still apply for your job, they just won’t be directed to your website to apply.

*Some of the major third party job boards include: CareerBuilder, Monster, TheLadders, LinkedIn, Glassdoor, SimplyHired, Jobs.com, Dice, etc.)

Want to learn how you can get your company’s jobs listed on Google Jobs for Free? Click the link below.

How to Get Your Jobs Posted on Google Jobs

How Recruiters Can Build Trust Through Content Marketing

March 29, 2019

As I mentioned in part one, building trust is your number one job; everything else is noise. You can be the smartest person in the world or the world’s greatest athlete, but if you don’t have trust, you don’t have anything.

It’s no different when it comes to marketing. Part of marketing’s role is to make noise and attract people’s attention. But that’s where most people’s understanding of marketing ends. This blog is about the other side of marketing, the side that builds goodwill and trust with your customers. It’s about marketing that will enable you to build long-term enduring relationships with your customers.

How To Win Friends and Influence People (with Content)

I remember the first time I read Dale Carnegie’s “How to Win Friends and Influence People,” it was such an eye-opening experience for me. I was in the middle of my undergrad degree in business and decided to work on my people skills. It wasn’t long before I found myself volunteering, teaching classes, and dedicating myself to a life of servitude.

In many ways, the best way to understand content marketing is to understand the concepts of Dale Carnegie’s book. Even though it was first published in 1936, its message is as relevant as ever. What Carnegie understood about business wasn’t a secret recipe that you can implement in 5 easy steps–he didn’t have a checklist for building lasting relationships, he simply understood that business was about relationships, and relationships were about trust.

As I said in part one of this feature, establishing trust is arguably the most important objective of any business. One of the most cost-effective and scalable ways to establish trust with your audience is to create quality content. Not only does quality content help businesses establish trust through branding, but it also helps with positioning, thought leadership, and converting leads into sales.

Content Influences People and Their Purchasing Decisions

According to a recent survey, 47% of buyers viewed 3-5 pieces of content before engaging with a sales rep. (Demand Gen Report, 2016) This means that businesses who aren’t providing the right content are losing out on half of their sales. Due to the ubiquity of the internet, buyers are more informed than ever, and the buyer’s journey has completely transformed—which means that businesses are investing more than ever in creating quality content.

Winning friends and influencing people is all about trust, and by creating content for every stage of the buyer‘s journey, businesses can establish trust, build credibility, and forge lasting partnerships with their customers. Using the methods we’ve covered in both parts of this blog, you can not only build trust with your customers but also spur them into action with your content.

Parqa provides full-ranging content marketing services that allow you to communicate your brand and expertise without adding unreasonable responsibility to your staff. If you want to discuss how you can pivot your marketing efforts to maintain and grow within your industry, reach out to Parqa today!

Keyword Research: The Basic Steps to Take

March 27, 2019

Prior to building an effective content strategy, one of the first things you must tackle is keyword research. With the continuous evolution of search engines, it’s crucial to consider the approach to keyword research differently than in the past to ensure a solid content strategy now and going forward. Here are the basic steps to take when developing keyword research to set your content strategy up for success.

Think About Your Buyer Personas

Before you dive into your computer to do a little research, you should always begin with finalizing your buyer personas. Who is visiting your site? Where are your leads coming from? These are questions you need to ask yourself to specify their goals, needs, challenges, etc. Putting yourself in their shoes is a great way to get a better understanding of what they’re searching for and answer any questions you may have. Keep in mind, you can have as many buyer personas as you’d like, just don’t overdo it.

Do Research

Once you have built out your buyer personas, start researching other top-ranking blogs within your industry. This will give you a better idea of what other businesses and competitors are talking about, which will help you produce a few topic ideas, ultimately providing you with a good bucket of keywords to use going forward.

Don’t Shy Away from Keyword Tools

If you’re feeling stuck and are having trouble brainstorming more keywords, I highly recommend using a keyword generation tool. There are several tools out there to give your keyword pool a boost. I find Google’s Keyword Planner tool to be the most effective and user-friendly. Inside, you can view the search volumes of your keywords to narrow down the terms most applicable and worth your time.

To get a better look at what keywords are attracting visitors to your site, use Google Analytics. By being able to see specific queries individuals are using to get to your site, you can efficiently plan the content you create.

Take Some Time to Analyze

Finally, spend time going through your keywords to decide what terms you have the opportunity to rank for. The more you build-up the Domain Authority for certain terms, the higher the likeliness you will rank for competitor terms. Only a select number of your keywords are likely to rank if domain authority is closer to 100, so the more keywords you have the better.

As you can see, keyword research is a necessary part of building an effective content marketing strategy. Content is what helps your business grow, therefore the more time and effort you throw into keyword research the better.

blurred image with Google Analytics on a laptop

Proper URL Tracking Attributions Recruiting Firms Must Know

March 19, 2019

With so many options available to them, many recruiting firms just don’t know where to start when it comes to digital marketing. If you are in the recruiting and staffing industry and you’re not currently doing some sort of digital marketing, you’re behind. But now’s the time to start.

If you found this blog post organically, I’d be willing to bet that you are performing digital marketing and are trying to figure out how to attribute marketing dollars to what is working for your firm and what is not. Here are some key methods you can use to measure the effectiveness of your spending. Once you have the data, you can make informed decisions to allocate more money to the strategies that work.

Related Post: PPC Match Types For Recruiters ➢

Let’s Talk Tracking

If you’re not using a tracking system on your digital marketing activity, stop right now and go implement Google Analytics (GA) on your website. We’ll be looking at this platform and discussing URL tracking and specifically UTM, which are the tracking parameters GA uses.

Once you’ve implemented GA on your site, the next step is to figure out which digital marketing activities you are currently running: PPC, SEO, LinkedIn organic, LinkedIn ads, Facebook organic or Facebook ads. After your finalized digital strategies are running, put those to the side, we’ll come back to them later. Now, go to the Google URL campaign builder. This tool helps you create the proper URL parameters making it easier to monitor how your digital activity is doing.

UTM Codes and Naming Conventions

UTM Codes and Naming Conventions For example, let’s say your job link currently looks like this:

Company.com/job1234/job-title/

By appending a UTM tracking query to your URL, you allow GA to collect data. Here’s an example of a proper tracking URL you might add to the above job link:

?utm_source=linkedin&utm_medium=paid&utm_campaign=job123

The new tracking URL above says that you are using paid Cost per Click (CPC) to promote your job on LinkedIn. You can also put the name of the job in the “utm_campaign” section allowing you to easily reference the specific job.

Some other examples of naming conventions/parameters are:

utm = google analytics tracking parameters
? = triggers the tracking query after the URL
& = used to separate multiple variables in the query
utm_source = (google, linkedIn, bing, facebook)

utm_medium = (cpc, social, email, display)
utm_campaign = (job123, spring_sale, salaryguide2019)
utm_term = (cpc keyword)
utm_content = (ad title, ad dimensions)

Not all UTM codes/parameters are needed and technically only the “utm_source” parameter is required.

Using these naming conventions, you can experiment to figure out what works best for you and your firm. The one thing I want to stress is staying consistent with your naming as well as ALWAYS using lowercase naming conventions. Lowercase naming conventions help keep your data clean, making it easier in GA to gather and read the data.

For instance, if you create a lowercase name and later write the same name with uppercase letters mixed in, Google registers these as two unique tags. This will split your traffic between the lowercase source and then uppercase source. Here is an example:

Let’s say you are tracking all your “Newsletter” traffic. If every other month you are using a capital “N”, you’ll notice in your google analytics reports that half your traffic is coming from the source “Newsletter,” and the other half is coming from “newsletter.”

Channel Groupings

Now back to the list you created of your digital marketing activities. Using the previous information, you can create URL tracking parameters that are consistent and match your digital marketing activities. Your data will tell the person looking at the data who, what, and where traffic is coming from. Having the proper data shown in GA allows you to see exactly where your candidates or clients are coming from.

Example of Channel Groupings in Google Analytics:

Key Takeaways

1. Poorly executed UTM tracking can lead to inaccurate and messy data

2. Always use lowercase UTM parameters

3. Be consistent with your naming

4. If you have a lot of UTM’s to build, do it in Excel

How to Improve Your Website’s UX

March 13, 2019

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group of business professionals waiting in line

Buyer Persona: What It Is & Why You Need One

March 13, 2019

Have you ever taken on a client who may not have been the ideal client? They may be the wrong sized company, not have best practices in place, or be in a slightly different industry than you were hoping for.

There are several different reasons why someone might not be the ideal partner (and this can go either way) and no company wants that. We all want to be clients of choice and be capable of being selective of our current client base. But where do you start determining who your ideal partner is? I’ve outlined a few simple steps to narrow in on that buyer persona.

Definition of a Buyer Persona

As HubSpot describes, “A buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.” Buyer personas are designed to be a realistic version of the ideal person you’d like to have as a client.

Determine the Title of Your Buyer Persona

Most recruiting firms deal with two to three different people when working with their clients. The people I typically see are the HR Director, the CEO/CFO/COO, or someone supporting the office who’s been tasked with finding a recruiting firm, such an Office Manager, Marketing Coordinator, or Executive Assistant (depending on the size of the company). There could be a few other titles or positions, but these seem to be the most common ones we see in the recruiting industry.

The next step is to narrow it down to one ideal persona. In this case, I’ll say our ideal buyer persona is the HR Director.

Curate the details of your buyer persona

If our persona is the HR Director, we want to gather all the details about this person. We can say on average, this person is usually a female, usually middle-aged, and has been in the industry for about 15 years. She is most likely married, has a few children, and lives within 20-30 miles of her office. She’s worked in the recruiting space of HR before, but her primary job is not to recruit new members of the company. The company is mid-sized, about 300-400 employees, so she has many different initiatives to work on.

Design the Buyer Persona Story

Here is the story we can now put together about our persona:

Human Resources Hallie

Hallie is 42 years old, married, and has three kids (aged 6, 10 and 13.) She works as the HR Director for a mid-sized insurance company. They have multiple locations throughout the state and employ 320 people on average. She’s worked for a handful of companies over the years and has been with this company for the last 5 years.

In one of her past HR roles, she spent time recruiting for internal roles, but it isn’t what she loved to do. Since there aren’t enough people on her team, she’s tasked with handling a large amount of the HR responsibilities and doesn’t have a lot of time when there are numerous open positions to fill within the company. She’s never worked directly with a recruiting company and thinks they can be kind of expensive for what her company is looking for. Hallie tends to use LinkedIn and search engines on the internet to find the information she needs to solve the problems at hand.

Now with all that information on Hallie, we have a lot of different ways we can target Hallie to make sure our recruiting agency is the one she calls when she needs to find talent. On the next blog, we’ll discuss how we can target Hallie based on the information we know about her!

How to Cover All Your Sales Communication Bases

March 8, 2019

As a digital marketer, 99% of my thoughts and recommendations usually focus on digital platforms. That said, it is essential to think through who your audience is and how they prefer receiving communication.

As recruiters, you’re an expert on outbound sales communication. What can you do to get in front of HR professionals that now spend 80% of their day online or your C-Suite network that spends 70% of their day away from their desk in meetings?

A while back, Parqa sponsored two different conferences. I went through this exercise first hand and wanted to share with you the importance of putting together an overall sales and marketing plan that encompasses both online and offline initiatives.

Let’s take a moment to set the stage before a typical conference or trade show. Many times, as a sponsor at an industry-related show, you can get the attendee list in advance. Along with this, you usually receive a post-show list of attendees. These lists are the key to preparing a successful communication plan.

Traditional, Offline, Sales

The offline sales process looks like this: Use the attendee list to determine if there’s anyone that you know attending. From there, you can look at the companies to see if you recognize any of them. Lastly, take a mental note of the companies that you need to get in front of. These companies may have been on your Tier 1 list to get into for years.

Once you have your mental lists and plan of attack, it’s show time! While at the show, have as many meaningful conversations as possible and determine the handful of conversations that are hot leads.

Post-show, back at your office, look at your stack of business cards one by one, adding everyone into your ATS/CRM, connect with everyone on LinkedIn, and start calling people to schedule consultations.

Digital, Online, Marketing

The digital marketing method is slightly different. After removing any competitors from the pre-show attendee list, use that list to create a beautifully designed email template.

Send the message to the entire conference list that you will be there and that they should come and see you at your booth. From there, develop a sequence of emails to send one week prior, the day before, and the day of the conference to ensure you are staying top of mind.

The show floor is the same as before, except this time, focus on sending emails to new contacts within 24 hours of meeting them.

Post–show there is a slight change. This time, using your business cards, put those people into specific email nurturing campaigns to continue working through the marketing funnel, as they have yet to “opt into” the sales funnel. From there, you connect with everyone on LinkedIn, and you continue to wait until someone fills out the form on your site asking for a free consultation.

Bringing Offline and Online Together with Sales and Marketing

Now it’s time to combine the two. As a marketer, it was difficult for me to get into the sales mindset at first, so I can understand the challenge as a recruiter to adopt a marketing mindset.

Before the show, think back to your exact buyer. Start going through the attendee list and pull out all the attendees that you believe would be your ideal client. These people should get all your upfront marketing efforts.

Think about what will help break through the noise in their typical day. Send them a product or a postcard in the mail two weeks before the show – I assure you, snail mail is not dead! From there, pick up the phone and give them a call to personally invite them to the show.

Finally, make sure to send out an email to let them know, in writing, where you will be and when. Can they set up a time with you to meet at the booth? Are you going to be running a contest or special promotion while at the show? Share this information in that email to allow them to engage before the show.

While at the show, set up a page that allows people to give you their information digitally. Automate the step of inputting them into your ATS/CRM when you get back into the office and automatically opts them into getting future marketing communication from you.

Are you hosting a roundtable or speaking at a session? Have an email go out to your targeted list a couple of hours before your session. Remind them while they are making their session decisions to add you to the mix. From a sales perspective, don’t forget to take notes. Whether on their card or in a notebook after each conversation. You’ll want to personalize your post-show approach as much as possible.

Once you get back from the show, categorize your conversations by action item. Send more information, ask if they are ready for a discussion, or reach out and set up a meeting ASAP. Create a communication plan that allows these people to see your name a minimum of seven additional times over the coming months.

Use a mix of calls, LinkedIn, email, and snail mail. Send them blogs you’ve written via LinkedIn Messenger, send them an email with a link to a case study of a recent search you completed, send them one of your promotional products for their desk.

Your leads need to see your brand 10-14 times for them to act. The important part is to bust through the noise to get to them. Remember, you weren’t the only sponsor/speaker/vendor at the conference. It is essential to come up with ways to hit those touchpoints but in the most meaningful way possible.

At Parqa, we are currently in the middle of our post-show communication plan from our latest two conferences, and we can already tell that the upfront effort in mixing our online, offline, sales and marketing initiatives are paying off. We’d love to help you do the same!

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