THE CHALLENGE
Due to high demand in the Bay Area, BVOH needed to increase the volume of high-quality candidate and client leads in their sales pipeline. They wanted the solution to be an educational resource that capitalized on the ultra-competitive hiring environment of the Bay Area.
THE STRATEGY
- Created a salary guide for Finance & Accounting professionals in the Bay Area featuring modern design and robust data on roles, functions, and compensation levels
- Leveraged paid and organic social media marketing to distribute the salary guide and hyper-target BVOH’s ideal client and candidate audiences/personas through LinkedIn
THE RESULTS
30
Days of Running Ads
140
Leads
$9.15
Cost Per Lead
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